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Research papers

Open-market aftershocks

Czech and Slovak consumers' attitudes toward brands have undergone a massive shift since the opening of the market, becoming significantly more sophisticated and critical over the last five years. Compared to extremely price-sensitive and...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Jennifer Gibbs, Marek Boguszak
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Gibbs and Boguszak (1995a, April 01). Open-market aftershocks. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/open-market-aftershocks


Research papers

The Polish car market

In the 1989-1993 period, a profound revolution transformed the car market in Poland. In parallel to an economic bust and a drop in real incomes, the number of registered passenger cars grew by. Most of the newly registered vehicles were second-hand,...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Eugeniusz Smilowski, Jacek Mlynarski, Piotr Kwiatkowski
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Smilowski, Mlynarski and Kwiatkowski (1995a, April 01). The Polish car market. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-polish-car-market


Research papers

A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies

The paper is divided in three parts. A short introduction explains the uses of sociocultural variables and typologies in Western Europe. Since Eastern European markets are developing towards the level of complexity of their Western counterparts, it...

Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Stefano Magistretti, Jacek Dohnalik
Company: KANTAR TNS Malaysia
April 1, 1995
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Citation

Magistretti and Dohnalik (1995a, April 01). A sociocultural typology of the Mazowsze region in Poland, compared with Western European typologies. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/a-sociocultural-typology-of-the-mazowsze-region-in-poland-compared-with-western-european-typologies


Research papers

An experimental enquiry into sponsoring

At the Copenhagen Business School we have been running a research project concerned with sponsoring since the late eighties. In the present paper some conclusions and some late findings from this programme are presented.

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Flemming Hansen, Lene Scotwin
Company: KANTAR TNS Malaysia
March 15, 1995
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Citation

Hansen and Scotwin (1995a, March 15). An experimental enquiry into sponsoring . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/an-experimental-enquiry-into-sponsoring-


Research papers

Developing speech recognition applications for market research

This paper describes progress to date on a government supported programme to evaluate the potential applications of Automatic Speech Recognition (ASR) to market and survey research. The paper reviews the growth of telephone research in Europe in...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bill Blyth, Heather Piper
Company: KANTAR TNS Malaysia
September 1, 1994
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Citation

Blyth and Piper (1994a, September 01). Developing speech recognition applications for market research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/developing-speech-recognition-applications-for-market-research


Research papers

Trade-off research and how to go from SICAV-monetaires to new products in the context of diminishing interest rates

On the French Financial market, in the late 80's, the "SICAV monetaires" (Funds invested in monetary markets) experienced a very specific situation : they bore a high interest rate although they were at the same time almost liquid and very secure....

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Joël Boillot, Chantal Lasocka
Company: KANTAR TNS Malaysia
June 15, 1994
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Citation

Boillot and Lasocka (1994a, June 15). Trade-off research and how to go from SICAV-monetaires to new products in the context of diminishing interest rates. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/trade-off-research-and-how-to-go-from-sicav-monetaires-to-new-products-in-the-context-of-diminishing-interest-rates


Research papers

Citizens of the European Union

Our experience shows that there is a marked difference between the Personal Care area and Food and Drink. Although specific personal care habits differ by country (as referred to in the paper) in general they are similar enough for exactly the same...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Author: Rick Holder
Company: KANTAR TNS Malaysia
June 15, 1994
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Citation

Holder, R. (1994a, June 15). Citizens of the European Union. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/citizens-of-the-european-union


Research papers

Should advertising spend be maintained at all costs?

In the course of this paper, are the results of a study which has examined brands over 20 years. Advertising is the continuous theme but each is examined in conjunction with other influential strategies ranging from sales promotions to product...

Catalogue: Seminar 1994: Building Successful Brands
Authors: Sheila Byfield, Allan Breese
Companies: Ogilvy, KANTAR TNS Malaysia
June 15, 1994
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Citation

Byfield and Breese (1994a, June 15). Should advertising spend be maintained at all costs?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/should-advertising-spend-be-maintained-at-all-costs-


Research papers

Measuring up to your own standards

BMW (GB) Limited has been conducting Customer Satisfaction studies among new car buyers in Great Britain for about eight years. The prime objective of these studies has been to assess the strengths and weaknesses of both the product and the service...

Catalogue: International Automotive Marketing Conference 1994
Author: Nigel Topping
Companies: BMW Group, KANTAR TNS Malaysia
June 15, 1994
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Citation

Topping, N. (1994a, June 15). Measuring up to your own standards. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/measuring-up-to-your-own-standards